in design, waffle

Schizophrenic

I saw this logo today and I laughed out loud despite the fact that it perfectly represented one of my pet peeves. It’s a clever logo, yet at the same time I couldn’t believe a company were using a mark that perpetuated the king of misrepresented ailments.

Despite many cultural references that would have you think otherwise, Schizophrenia has nothing to do with split personality. Indeed the word is actually derived from a Greek word meaning split mind but it’s a name that just happened to stick, despite being considerably inappropriate.

Alas my quest to chastise said company was a bit of a wild goose chasing a red herring, or something. When I arrived at the original source of the logo, it turns out it’s not a real company name, just an idea for a logo by a designer. And commenters there have already pointed out that this logo is an exact representation of what schizophrenia isn’t.

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